Transcriber’s Note:
The cover image was created by the transcriber and is placed in the public domain.
SELLING LATIN AMERICA
A Problem in International Salesmanship
WHAT TO SELL AND HOW TO SELL IT
FOREWORD
I made the acquaintance of Doctor W. E.Aughinbaugh about eight years ago, when Iwas in charge of the advertising departmentof a large concern doing an internationalbusiness. The doctor came with us to lookafter the export trade, especially in the WestIndies and South America. My work naturallybrought me into close association withhim, and I soon began to appreciate his unusualability in many directions and his specialfitness for the position he occupied.There seemed to be no phase of merchandisingin far-off markets with which he was notfully conversant; nor did this knowledge relatesolely to Latin America. He had previouslytravelled the distant markets of theOrient in the interests of an American housewhose products he successfully introducedthere and to him the Far East was an openbook.
He has been in Egypt eight times on businessiimissions. He has travelled Somaliland,Palestine, Asia Minor, Morocco, Tunis, Tripoli,Algiers, South Africa, Persia, Arabia,Afghanistan, Cashmir, Beluchistan, India, Assam,Burma, Siam, China, Cochin-China,Japan, the East Indies and all over Europewith the single exception of Russia. Thedoctor also spent two years of his restless lifein the Far North where a business mission ofimportance took him into Iceland, Greenland,Labrador, Newfoundland, Cape Breton Island,Prince Edward Island and the Hudson’sBay Country. As to the West Indiesand South America, he has been not only tothem, but through them many times and inevery habitable spot where business was to bedone. Some idea may be gained as to thefrequency of his visits to South America bymentioning the fact that he has made thirty-sixtrips across the Equator.
Dr. Aughinbaugh talks about the marketsof foreign countries with the authority of longexperience for he has been engaged in thesespecial fields for more than twenty years; yetiiihe is still a young man with a modern viewpoint.He speaks the languages of manycountries and speaks them well. His informationis